Global MICE Summit 2019

Theme: Enhancing Africa’s Competitiveness as a Business Events Destination

2nd Annual Global M.I.C.E Summit

The Global M.I.C.E Summit is an annual conference and expo that brings together experts and industry stakeholders in the Meetings & Business Events Industry (Meetings, Incentive Travel, Conferences & Exhibitions).
The summit focuses on analyzing the global trends and opportunities in the Meetings & Business Events industry. The event showcases innovative and sustainable products and solutions that are driving forward Africa's MICE industry.
The 2019 summit will take place between 11th and 13th September, 2019 at Trademark Hotel, Nairobi, Kenya

Sustainability & Green Innovations

Enabling destinations to compete globally through sustainable attractions

People & Inclusivity

Developing a culture of inclusion and empowerment in the M.I.C.E Industry

Technology

Championing Sustainable Growth through objective use of Technology and Innovative M.I.C.E Practices

Download Info Pack

15+
Countries

30+
Speakers

200+
Delegates

25+
Exhibitors

Our Speakers

Program Facilitators

Kezy Mukiri

Founder & C.E.O - Zuri Events

Kenya

Kezy Mukiri

Kezy is the C.E.O. and founder of Zuri Events, the leading sustainable Events Management firm in East Africa. She is an Africa-Focused Impact Entrepreneur and lawyer at Mukiri Global Advocates. She’s also the Executive Director of Ignite Trade Africa, a Capacity development firm that champions for Inclusive Trade for Sustainable Development in Africa. Kezy is also a Mandela Washington Fellow and Vital Voices Fellow.

Catherine Schueler

Motivation Africa

Switzerland

Catherine Schueler

She is the Managing Director at Motivation and Motivation Africa. She handles Organization of international high-profile corporate events, special events and data management in relation with these events.

Francis Njue

Founder & C.E.O - HTorex Global

Kenya

Francis Njue

He is the Founder and C.E.O. at HTorex Global. HTorex is the world's first Integrated Tourism Platform (ITP) that has six platforms in one making it the Greatest Tourism System Globally. He is a Tourism Tech Expert, Serial Entrepreneur and Hospitality Consultant.

Andrew Kang'ethe

Founder & C.E.O - izone Africa

Kenya

Andrew Kang'ethe

He is the Executive Director at izone Africa. He is passionate about developing experiences for Business Events within Africa through innovative use of Technology. He is a champion for experiential marketing and event marketing.

Martin Muigah

C.E.O - Efficaxx

Kenya

Martin Muigah

He is the C.E.O. and team leader at Efficaxx Africa. Efficaxx Support Consultants is an African based ICT firm whose mission is to make ICT easy, relevant and effective for companies in the region. From Business Process Automation, Digitization, Paperless operations, Business Intelligence, Social Intranets and IT Support. It is situated in six countries in Africa: Kenya, Ethiopia, Tanzania, Rwanda, Burundi and Malawi. He offers IT related solutions that a company would require to stay ahead of their competition.

Arjaa Shah

Deputy Corporate General Manager - Trademark Hotel

Kenya

Arjaa Shah

She is the Deputy Corporate General Manager at Trademark Hotels. She worked as the Hospitality Project Manager at Village Market where she oversaw the hotel pre-opening activity and operations during the pre-construction phase. She was also the Meetings & Events Sales Executive at Thistle Hotels. She is passionate, motivated and driven by the hospitality industry.

  • Wednesday11/09/2019
  • Thursday12/09/2019
  • Friday13/09/2019
07:00 AM

Registration & Networking

07:45 AM

Investors Roundtable

Investment Opportunities for MICE Tourism : Case Study – Kiambu County
Breakfast Session Keynote :


Mr. Jonah Orumoi
CEO, Tourism Finance Corporation
10:00 AM

Summit Opening Remarks

Kezy Mukiri
C.E.O, Zuri Events
10:15 AM

Welcoming Remarks

Arjaa Shah
Deputy Corporate General Manager, Trademark Hotel
10:30 AM

Summit Keynote Address

Mr. Joseph Okudo,
PS, Ministry of Tourism & Wildlife
11:00 AM

The Evolution of Business Events in Africa – Enhancing Capacity & Competitiveness

Sonto Mayise
C.E.O, Durban Convention Bureau
Rose Kiseli
Marketing Manager, Kenya Airways
Kwakye Donkor
C.E.O, Africa Tourism Partners
Esmare Steinhofel
Regional Director, Africa, International Congress & Convention Association (ICCA)
Jeffers Miruka
Moderator
12:15 PM

Measuring the Economic Impact for MICE For Destinations

Prof. Pius Odunga
Speaker
12:45 PM

Group Photo

12:55 PM

Networking Lunch

01:15 PM

Reaping the Economic & Social Benefits of MICE Tourism : A focus on Counties and Cities

Hon. Achie Alai
County Minister for Tourism, Kisumu County
02:40 PM

Day One Thematic Workshops

Track 1: Innovation & New Product Development to promote destinations
This workshop is tailored for participants who are responsible for destination marketing eg counties, convention bureaus and tourist boards to develop innovative products to meet the ever changing demands of today’s consumer
Keynote :


Sumaira Isaacs
Senior Partner, Global Management Consultants

Panelist:

Rosemary Kobutagi
Uganda Convention Bureau
Fred Okeyo
Product Development Manager, Kenya Tourism Board
Francis Njue
Moderator

Track 2: Purpose-built convention venues for MICE development
This session is specially tailored for meeting venues, hotels and convention centres. The aim is to showcase leading meeting venues on the continent and identify emerging trends, best practices and consumer demands with regard to meeting venues
Panelist :


Jameel Verjee
Founder & CEO, City Blue Hotels
Hasnaan Noorani
Founder & MD, Pride Group
Cosmas Kimanzi
Moderator
04:15 PM

Health Break

04:45 PM

Speed Networking

08:45 AM

People & Inclusivity Round Table

10:30 AM

Welcome Back Remarks

Kezy Mukiri
C.E.O, Zuri Events
10:45 AM

Digital Technology Solutions for MICE

Nick Barraud
C.E.O, Motivation Africa
11:35 AM

Thematic Workshops : Technology

Track 3: Safety First : Cyber Security, Threat Mitigation & Data Management
With the enhanced use of technology, organisations are more exposed to cyber-attacks and data manipulation. This workshop is specially tailored for IT teams within hotels, organisations and institutions. Participants will be exposed to emerging threats and will be equipped with threat mitigation and data management skills.


Facilitators:

Dr. Bright Mawodur
Internet Solutions Kenya
George Njoroge
C.E.O, Kenya Data Handlers
Francis Njue
Moderator

Track 4: Brand Development : Digital & Experiential Marketing
Today’s consumer wants to pre-experience a destination before making the decision to buy. 74% of people who engage with branded marketing experiences are more likely to purchase the product/services being marketed by the brand. This workshop will enable participants to create digital & experiential marketing strategies for their properties and/or services. This workshop is specially tailored for Digital Marketing teams within hotels, corporate organisations and institutions.
Facilitators :


Andrew Kang’ethe
C.E.O, iZone Africa
01:00 PM

Networking Lunch - Scheduled B2B Meetings

02:00 PM

Mega Global Trends: What is on the International Landscape?

Sumaira Isaac
Senior Partner, Global International Consultants
02:40 PM

Thematic Workshop : Sustainability & Green Innovations

Track 5: Sustainable Event Management : Practical Implementation Toolkit
The Sustainable event trend is continuing to grow and it’s time to get all stakeholders on board! We include this workshop as a plenary session to give all summit participants an opportunity to brainstorm on how to implement ways to make their events environmentally friendly. Participants will interact with the realities of climate change and get exposed to tools and ideas for executing sustainable events.


Facilitators:

Greg McManus
Event Greening Forum
Lorraine Jenks
HotelStuff
Kezy Mukiri
Moderator
04:00 PM

Showcase : Green Innovations in Convention & Exhibition Management

Gary Van Der Watt
C.E.O, Resource Design
04:20 PM

Exhibition Break & B2B Meetings

05:40 PM

Africa MICE Awards & Networking Cocktail

07:45 AM

Thematic Workshop : Sustainability & Green Innovations

10:00 AM

Destination Branding through Sports Events

Dr. Geoffrey Manyara
United Nations Economic Commission for Africa (UNECA)
11:00 AM

Sharing Experiences and Best Practices : African PCOs & Event Agencies

Vivien Berthold
Planitswiss
Chris Munyao
Business Events East Africa
Yoadan Tilahun
C.E.O, Flawless Events
Kezy Mukiri
Moderator
12:00 PM

Closing Remarks

Building Collaborations & Linkages for Driving Africa Forward


12:30 PM

Resolutions & Way Forward

Kezy Mukiri
C.E.O, Zuri Events
01:00 PM

Healthy Vegeterian Lunch

02:00 PM

Excursion : Kiambu County


DELEGATE (Exclusive of V.A.T)
Inclusive of 3 Day conference package, Ticket to Africa MICE Awards Cocktail and an Excursion at Village Market
EARLY BIRD
(1st June, 2019 – 30th July, 2019)
STANDARD TICKET
(August 2019 – September, 2019)
SINGLE TICKET $ 450 $ 500
GROUP TICKET (3 PAX) $ 1215 $ 1350
CORPORATE TICKET (8 PAX) $ 3168 $ 3520

Delegate Registration

EXHIBIT
Inclusive of 1 Day Delegate Ticket, Basic Booth Branding, Octanorm Stalls, 1 Table and 2 chairs
BOOTH TYPE COST
Knight: 2m by 2m $ 870 (Inclusive of V.A.T)
King: 3m by 3m $ 1160 (Inclusive of V.A.T)
Customised From $ 2320 (Inclusive of V.A.T)

Exhibitor Registration

SPONSORSHIP
Platinum Partner The Global MICE Summit is emerging as the leading platform for the Business Events & Meetings Industry in East and Central Africa. As a Platinum Sponsor, you get exclusive branding rights during the entire pre-conference and conference period and showcase your brand to a fast growing industry.
  • Logo on Event Backdrop
  • Logo on the Event Badge
  • Stage Branding throughout the Conference
  • Media Interviews before, during and after the event
  • Speaking Opportunity
  • Feature and advert on the It’s a MICE World Magazine
  • Logo on all event collateral
  • 3 Complimentary tickets
  • 9msq Expo /Activation booth
$50,000
Expo Partner Sponsor the entire Expo setup and get unlimited visibility at the entire exhibition area
  • Logo on Event Backdrop
  • Branding on all the common areas of the expo floor
  • 2 Complimentary tickets
  • 9msq Exhibition booth
  • Branding rights on the Expo Booklet
  • Feature and advert on the It’s a MICE World Magazine
$25,000
Travel Sponsor Sponsor the on-ground and air travel for our key speakers. Our key speakers are reputable industry icons drawn from around the world. The travel sponsor gets an opportunity to market themselves as the exclusive travel partner for the Global MICE Summit 2019.
  • Logo on Event Badge
  • Recognition as the exclusive travel partner for the Global MICE Summit
  • Logo on event website and event collateral
  • 2 Complimentary tickets
  • 9msq Exhibition booth
  • Feature and advert on the It’s a MICE World Magazine
$20,000
Live Streaming Partner Sponsor the Live Stream for the 3 day conference
  • Logo and advertising on the livestream which will be streamed on You Tube, Facebook and Twitter
  • Logo on Event Badge
  • Logo on event website and event collateral
  • Feature and advert on the It’s a MICE World Magazine
$20,000
Customized Sponsorship Your Organisation can customize benefits applicable as per the Terms and Conditions of the Global MICE Summit
  • Benefits are customized to fit the brand strategy of the sponsoring brand
$20,000
Africa M.I.C.E Awards Partner Sponsor the 1st Ever Africa M.I.C.E Awards (AMA) Cocktail. The Africa MICE Awards seek to recognise industry leaders and companies that promote and practice sustainability consciousness in the Meetings & Events Industry across Africa
  • Speaking Opportunity at Awards Program
  • Exclusive Branding during Awards Ceremony
  • Logo on event website and event collateral
  • Feature and advert on the It’s a MICE World Magazine
  • 3 complimentary tickets
$15,000
Women In MICE Cocktail Day 1 of the conference will feature a unique “Women in MICE Networking Cocktail” which seeks to honor Women who are the movers and shakers in the Meetings and Events Industry on the continent. This is in recognition that the industry is vastly a women-driven industry with vast potential to enhance the economic growth of Women in Africa.
  • 2 Complementary Tickets
  • Speaking Opportunity
  • Exclusive Branding during Women in MICE Event
  • Logo on event website and event collateral
  • Feature and advert on the It’s a MICE World Magazine
$10000
Future Leaders Program The conference has included a special session which will address emerging leaders in the Meetings & Events industry. The audience will be student, recent graduates and young professionals in the Tourism sector
  • 4 sqm Exhibition Booth
  • Advertisement on the “It’s a MICE World” digital Magazine
  • Stage Branding during the Future Leaders Program
  • 2 Complimentary tickets
$5,000
Sports Events Panel This year’s program includes a unique panel discussion on Africa’s untapped potential in Sports Event Management. The audience includes sports management agencies, companies in the sports industry, sports facilities management executives and investors within the sports industry.
  • 4 sqm Exhibition Booth
  • Advertisement on the “It’s a MICE World” digital Magazine
  • Stage Branding during the Sports Events Panel
  • 2 Complimentary tickets
$5,000
Tech & Innovation Session The Global MICE Summit acts as a platform for showcasing emerging technologies and innovations driving the Meetings & Events Industry
  • 4 sqm Exhibition Booth
  • Advertisement on the “It’s a MICE World” digital Magazine
  • Stage Branding during the Technology & Innovation Panel
  • 2 Complimentary tickets
$5,000
Sustainability Session As a Sustainable Event, the Global MICE Summit presents an opportunity for Forward-Thinking and Sustainable Brands to showcase trends that have an impact on business, people and environment. The audience is vast and diverse.
  • 4 sqm Exhibition Booth
  • Advertisement on the “It’s a MICE World” digital Magazine
  • Stage Branding during the Sustainability & Green Innovations Session
  • 2 Complimentary tickets
$5,000
Excursion Partner Every year, the Global MICE Summit provides an opportunity for delegates to experience the vast and unique offerings of the host destination. As a sponsor, you get to engage the audience during the excursion.
  • 4 sqm Exhibition Booth
  • Advertisement on the “It’s a MICE World” digital Magazine
  • 2 Complimentary tickets
$2,500
Speaking Opportunity We offer an opportunity for thought-leaders and industry icons who wish to join the speakers’ list at the Global MICE Summit
  • 1 Complementary Ticket
  • Featured Article on the It’s a MICE World Magazine
  • Featured on the Event Website
$1,500

Read More

Sponsorship Registration

Speakers

(From $ 1500) Showcase your brand and share your perspective on the Biggest M.I.C.E Stage in East & Central Africa.

  1. Featured article on the Global M.I.C.E Summit e – magazine It’s A M.I.C.E World!
  2. Speaking engagement on the Global M.I.C.E Summit Press Briefings
  3. 2 Complementary Tickets to the Global M.I.C.E Summit

Speaker Registration

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