Global MICE Summit 2019

GMS 2020 Goes Virtual

September 09, 2020

Projecting Ahead: Africa’s MICE Industry Post 2020

3rd Annual Global M.I.C.E Summit

The Global M.I.C.E Summit brings together experts and industry stakeholders in the Meetings & Business Events Industry (Meetings, Incentive Travel, Conferences & Exhibitions) from around the world. The summit focuses on analyzing the global trends and opportunities in the Meetings & Business Events industry. The event showcases innovative and sustainable products and solutions that are driving forward Africa's MICE industry.

Over the years, the GMS has emerged as the leading learning and knowledge-exchange platform for the Business Events & Meetings Industry in East and Central Africa. For the 3rd year running, Zuri Events will be hosting the Global MICE Summit in September 2020. Due to the challenges and limitations arising out of COVID 19, GMS 2020 will be held online.

The theme for GMS 2020 is – Forecasting Ahead : Africa’s MICE Industry Post 2020

The GMS2020 conference faculty of speakers and moderators will focus on helping businesses in the Meetings & Events industry navigate the disruption that has been fast-tracked by COVID19 and enable industry players identify new and existing opportunities for growth.

Sustainability & Green Innovations

Sustainability and Green Innovations in the Meetings & Events Industry


Leveraging Technology to enable MICE businesses pivot and stir-up a restart


The Human Factor in the recovery of the Business Events industry

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The one subject driving conversations among meeting and event planners and organisers today, is disruption. In just a matter of weeks, the global landscape has changed enormously. Professionals in the business events industry, as well as our clients, now face the pressing need to make tough decisions quickly.

Since the onset of the epidemic, hundreds of events have been cancelled all over the world, and news of cancellations or postponements has become the new normal. In this unusual scenario, event organisers are required to reconsider their options and to balance two priorities. On the one hand, it is crucial to uphold the health and safety of staff, sponsors, and attendees; and on the other, it is necessary to mitigate the economic impact of the disruption.

Businesses in the meetings & Events industry have to innovate and pivot to be able to meet financial obligations – or at the very least to minimise the losses caused by disruption.

#GMS2020 intends to achieve the following:

Individual Tickets: $45

Delegate Registration


The GMS Virtual Expo will bring together innovators for the MICE industry, virtual solution providers, meeting planners, event venues, and stakeholders in the MICE industry. GMS 2020 Summit and Expo aims to a vibrant and safe environment for learning and business networking for companies and individuals in the MICE industry to interact as we pivot our businesses beyond COVID19.

Take advantage of the power of business-to-business networking through our first Virtual GMS Expo. All types of businesses in the MICE industry are invited to exhibit. Keep your business, products and services in front of hundreds from the comfort of your home or virtual office.

Virtual Exhibitor Booth: $95


Exhibitor Registration

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