Global MICE Summit 2019


The Africa MICE Awards will recognise industry players that are innovative in organising business events and whose expertise and service levels meet global standards. It comprises four categories: Event Excellence Awards, Suppliers Excellence Awards, Industry Achievement Award and the Individual Award category. These categories are targeted at industry players ranging from Professional Conference Organisers (PCO), Professional Exhibition Organisers (PEO), Destination Management Companies (DMC), exhibition and convention venue operators, to suppliers such as stand contractors, AV, production and staging companies. The award categories enable individuals as well as companies to be recognised. (For more information on the award categories, please refer to Africa MICE Awards Categories)

The Africa MICE Awards will bring regional and international focus on Africa’s growing MICE industry. This greater awareness will attract more business as well encourage more professionals to join this flourishing industry. Award-winners will set a benchmark of excellence for companies, locally and in the region, inspiring the local industry to raise the bar and to develop more events of excellent standards thus contributing to a strong and vibrant eco-system of MICE players that will strengthen Africa’s value proposition as a MICE destination of choice.

Award-winners will gain industry-wide and regional recognition for their outstanding achievements in the industry, providing them with the opportunity to showcase their expertise when bidding for or launching new events. As the Awards serve as a mark of distinction, it gives the award-winning company an edge over its competition.

To qualify for the Africa MICE Awards, the business event must be held within the period dating from 1 Jan 2018 to 31 Dec 2018. Online call for entries opens on 5th May 2019 at To qualify, submissions should be emailed to

How it works

The Africa MICE Awards were created to support, promote and develop the Africa MICE industry by identifying and rewarding excellence and inspiring its practitioners to continuously raise the standards of their product and service offerings, thereby taking MICE industry to the next level and promoting Africa as a potent MICE destination. Africa MICE Awards team seeks to run and govern a comprehensive programme across a range of awards developed to recognise the industry's most vital sectors and product offerings.


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