Global MICE Summit 2020

Business Events Masterclass Program

The Business Events Masterclass Program is a 6 week highly interactive, intense and inspirational course which is fit for meeting & event professionals seeking a career in business events & conference management.

The program is run and managed by Zuri Events. The company, which is a a leading Sustainable Event Management firm in East & Central Africa has over 12 years’ experience in managing corporate meetings, incentive programs, conferences and trade exhibitions across East Africa. Zuri Events boasts of a global corporate clientele in the technology, pharmaceutical, financial services, education sectors among others.

Zuri Events is the organizer of the annual Global MICE Summit held annually in Nairobi, Kenya. This one of a kind summit analyses the trends in the global MICE industry and provides an unparalleled learning and networking opportunity for Meeting and Events Professionals from across the African region. The 1st edition of the summit brought together top meeting venues, PCOs, DMCs, Universities providing degree programs in Leisure & business tourism, government institutions in the tourism sectors and service providers in the MICE industries. 6 countries were represented at the last summit.

The faculty of the Business Events Masterclass Program is drawn from experienced market leaders in the Meetings & Events industry from across the region. The class will stir up thought- provoking and innovative ideas and will make a contribution towards enhancing the competitiveness of Africa's PCOs and meeting professionals; and make a contribution towards enhancing the competitiveness of Africa as a Business Events destination

What can you expect at Business Events Masterclass Program ?

6 week exciting Business Events Masterclass Program starting soon in Nairobi!

Session 1: Find the opportunity
  • Introduction to business events & meetings.
  • Global trends & opportunities.
  • Green Event strategy : What is sustainable event management and what opportunities are available?
Wednesday, 19th Feb, 2020
Session 2: Clinch those deals
  • Design winning concepts.
  • Marketing your brand & generating leads.
  • Pitching & closing deals - Costing your services & products.
Wednesday, 4th March, 2020
Session 3: Event Production
  • Producing Logistics plans & event production designs.
  • Venue & vendor management.
  • Contracting, site plans and the event execution strategy.
Wednesday, 18th March, 2020
Session 4: Event marketing, sponsorships & fundraising
  • How do you pitch your idea to bring sponsors on board.
  • Delegate mobilization.
  • Event marketing & branding.
  • Digital marketing
Wednesday 1st April, 2020
Session 5: Designing the future
  • Innovations & Technologies driving the Meetings Industry.
  • Design your Blue ocean strategy & become a market leader.
Wednesday, 15th April, 2020
Session 6: Building a thriving enterprise
  • Legal structures, Compliance and Managing Risk - running a thriving MICE enterprise.
Wednesday, 29th April, 2020
Graduation and Closing Ceremony 10th September, 2020 during GMS Cocktail
Full ticket price Kshs. 55,000/-
One Session ticket Kshs. 10,500/-
Registration costs Kshs. 2,500/- (one off payment)

* Scholarship available for 5 deserving students with qualifications in Event & Convention Management from local universities.


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